A new report issued by Micronomics Economic Research and Consulting outlines significant gains for Los Angeles when the region hosts the College Football Playoff (CFP) National Championship at SoFi Stadium on January 9, 2023, in the City of Inglewood. According to the projections, the region can anticipate as much as $225 million in total economic upside, more than a thousand new job opportunities in the event production and hospitality sector, and major contracts for local businesses. Following the success of Super Bowl LVI, the influx of visitor spending around the numerous events leading up to college football’s biggest game will provide a continued boost to the region’s economy. Small businesses and industries like restaurants and hotels will experience the most noticeable lift.